Overview
from £45000 to £55000 depending on experience
Marketing Manager – Customer Growth – River Cruise
Salary £45,000 to £55,000 depending on experience
Permanent
Hybrid / Home and Folkestone
The Saga River Cruise Marketing team are seeking a new Marketing Manager to own the Customer Growth Strategy for all things River Cruise. You will play a pivotal role in driving the success of all marketing comms for Rivers across a multi-channel function.
You will be joining a high performing team, reporting directly to the Head of Cruise Marketing and working closely with our CMO, Head of Digital and Head of CRM.
As the Customer Growth Marketing Manager you will facilitate and orchestrate the marketing campaigns. Planning delivery in line with the season cruise calendar. Creating marketing plans to deliver our River Cruise targets for Gross Pax and Gross Revenue. Collaborating across all relevant Marketing teams and stakeholders. Planning and executing ATL media plans, including briefing the media agency, managing plans and budgets. Also managing PR – and the relationship with our PR consultant.
It’s truly a non-stop exciting Marketing opportunity! Where you can be your natural creative self, bringing fresh ideas and travel inspiration to the River Cruise Campaigns.
We work in a hybrid way at Saga both at home and in the office. You will be required to work from Folkestone 3 days a week.
Role Responsibility
- Manages the campaigns for Saga Rivers – delivering the best-in-class marketing communications in an organised, timely and effective manner.
- The marketing plans need to deliver and achieve business targets.
- Leading the coordination of relevant stakeholders across Marketing, CRM and Digital teams, including chairing marketing planning and delivery meetings to provide ongoing clarity on roles, actions, timelines and dependencies.
- Orchestrating cross-channel planning of activity across PR, email, DM, website and paid media channels.
- Proactively collaborating with CRM and Digital teams to design and create seamless customer journeys and content throughout campaigns to ensure customers have the best experience.
- Supporting the CRM and Digital teams with continued and extended Test & Learn application across all activity, adopting best practice and improving CPA.
- Working with the CRM, Digital and external Media teams to ensure all activity is tracked, reported on and collated into a single view of the Campaign results, chairing the monthly performance meetings.
- Work with the insight team to test creative and messaging to different customer cohorts to keep communications fresh and relevant.
- Brief and execute ATL media plan, working closely with our Media agency and working to budget.
- Reporting on the performance of ATL channels, identifying trends and opportunities and feeding this data and insight to key stakeholders.
- Work with Media agency to review competitor activity to ensure our product is portrayed in the best possible and most cost-effective way across all channels.
- Explore new media partnership opportunities and manage the relationship, sharing content across all channels and managing the promotional plans of the onboard activities or unique itineraries on Rivers.
- Work with the Media agency to explore new opportunities in the ATL space, testing new platforms e.g. Podcasts and Radio partnerships.
- Project manage content creation, from sourcing and briefing suitable agencies to orchestrating shoots onboard and ashore.
- Supporting Head of Marketing, Marketing Director with preparation of marketing documents and supporting in general marketing activities and requests.
The Ideal Candidate
You will have already worked as a Marketing Manager, ideally in an omni-channel function, B2C business. Ideally, you will have some prior knowledge of travel and cruises. Especially focussed on the European Waterways. You will also need to demonstrate;
- Experience of managing 6 figure marketing budgets.
- Be a project manager and strong communicator – able to bring teams together to meet goals, and report on performance confidently to key stakeholders.
- Be able to work in matrix teams, building solid working relationships across the marketing team and with external agencies/partners – collaboration is paramount!
- You will be a self-starter who is able to create solutions and not wait for a brief- with a natural creative flair!
- Knowledge of the industry’s latest trends with proven experience in applying insights to improve business performance.
- Previous experience in a large consumer-facing organisation, ideally in the travel sector.
- Strong commercial awareness.
- Strong growth and performance mentality, innovating and exploring new opportunities beyond the default approach.
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that’s why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:
- 25 days holiday + bank holidays
- Option to purchase additional leave up to 5 extra days
- Pension scheme matched up to 10%
- Company performance related annual bonus – Up to 5%
- Life assurance policy on joining us
- Wellbeing programme
- Colleague discounts including family discounts on cruises and holidays
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Income protection
- Access to Saga Academy, our bespoke learning platform
About the Company
Over the past 70 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.
At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.
Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
Job Reference: saga/TP/135599/3239
